This method of internet promotion is based on cooperation between partners or companies that collaborate to reach a common purpose.

Partners recommend another company’s services, promote their website and if a contract is signed between a company and a client gained over by the partner’s company or if there is a visible raise in the popularity of the website, the partner benefits from it (for instance, by receiving a settled commission).

The basic condition of any partnership is finding a proper person or a company that will promote the website, the service or the company within the confines of the cooperation.