The budget of a website is mostly dependant on the financial capabilities of the company financing the project. Contrary to a popular belief, however, even small and medium size companies often can afford to make wonders in the Internet- for two reasons:

1. Internet is one of the most economically effective media. It enables a very precise setting of the campaign for a precise target group – which may be troublesome in other media. Thanks to this process, using a relatively small amount of resources results in the effect you were going for.
2. Internet activity and cooperation with an Internet agency do not have to be financed from a rigid and fixed amount. For instance, our company proposes our customers cooperation settled in installments or in a manner of a set monthly fee.

Below we list a few of many possible advices concerning optimalising a website budget.

The questions managers should ask themselves when it comes to settling a website budget should be:

• Do we want to grant the project a set amount? Or do we prefer to spend a relatively small amount monthly.
• Do we want to carry out the project in ‘one lap’, ASAP? Or should our existence in the Internet be developed gradually, elastically fitting to the needs of the market?
• Do we want the agency to work with us only temporarily? Just once or from a contract to a contract? Or do we prefer a lasting service and care of an Internet agency over our projects?

Many companies prefer to spend a bigger amount for a one-off service. However, better terms of a long term offer regulated with smaller costs and the advantage of a constant care of the agency cause a lot of companies to choose a monthly fee.