In order to start designing a website we have to do the following:

• Decide on the target group or a perfect customer profile
• Adequately set the goals of the website

The goals give the designer a basis for developing the general idea, the functions and the content of the website.

How to determine the goals of the website?

In order to properly determine the aim of the website, the managers should answer the following questions:

• Who do we want to reach using the website? Who is it for?
• How many visits do we want to obtain? How popular do we want our website to be?
• How to use the traffic that we create with our website? How to turn the traffic into money, how to change it for an economic effect? How much do we want to earn thanks to the website?

The aim of the website can be for instance:

• Increasing sales
• Increasing brand awareness
• Supporting our company’s image or the image of the product itself
• Creating a consumer and business client database
• Increasing customer retention and customer loyalty
• Gaining employees and new clients

Most of those goals can be expressed in numbers. Efnetica’s workers advise and help to choose the optimal set of goals for your website.